I am incredibly passionate about turning visions into reality. As an analytical executer, I organize the impossible into accomplishable achievements, gather and sift through details, and team up with others to build great things. My appetite for researching, planning, and "making things happen" doesn't stop at work. In my spare time, you'll catch me producing plays, hosting big brunches, and hiking hundreds of miles through the wilderness.
Market Launch Strategist | Digital Product Manager | Yale Graduate
Digital Product Manager, Promotion Codes
2015 - 2017
Continuously improved enterprise’s #1 priority and fastest-growing platform (Online Grocery) to over $1B in sales. Roadmapped with international engineering teams, reconfigured backend integrations and tracked KPI metrics to prioritize bug fixes.
Associate Marketing Manager, Strategy
2015 - 2017
Launched new product (Online Grocery) in 98 markets in 1 year. Exceeded the customer acquisition forecast by 18%, advised marketing leadership on launch strategies, created tableau dashboards on performance for 12 KPIs.
Associate Manager, Market Research
2014 - 2015
Researched sales and demographic data to synthesize insights for 9 market rollouts. Executed launches with 15 cross-functional teams, while managing advertising budgets ranging from $200K - $500K and exceeded opening weekend sales plans by 27%.
Accounts Payable Coordinator
2010 - 2013
Served as the software SME during the 3 year migration to SAP. Wrote a script decreasing invoice payment time by 360% and processed 6 months of backlogged payments, authorized payments that totalled $3 million / day.